Pablo Cárdenas is a creative leader building ideas people actually pay attention to. His work combines strong strategic thinking with a high standard of craft, delivering ideas designed to connect business, culture, and creativity at scale

He is an Executive Creative Director at TBWA México, leading BBVA — the agency’s largest account.

Over the past years, he has built and led multidisciplinary teams of 70+ people, developing ideas that connect business, culture, and creativity.

Before that, he led creativity for Nissan United and worked with brands like Jack Daniel’s.

His work focuses on turning complex problems into simple, engaging ideas people actually care about.