Nissan
EXECUTIVE CREATIVE DIRECTOR (ECD) @ NissanUnited\TBWA
I led the creative development of all Nissan Mexico communications, translating business needs into integrated campaigns and content across touchpoints. I managed a multidisciplinary, agile team, using data to guide decisions and deliver effective ideas at scale.
Nissan Brand Campaign. Mexico, 2020.
This is Nissan.
In Mexico, everybody thinks they know Nissan, but many people haven’t known yet the true potential of its innovation. With this campaign we urge people to take a second look at the brand and discover everything we are today: A brand that empowers people and makes them feel alive.
Role: ECD
Creative Direction: Daniel Ortíz, Luis Mario Espinoza
Copywriting: Luis Mario Espinoza, Pablo Cárdenas, Jonathan Magallanes
Art Direction: Daniel Ortiz, Humberto “Jipi” Pardo.
Direction: Alaska @ Oriental Films
Frontier Pro4X. 4 the Pros.
Greatness belongs to those who make their way through the toughest roads by transforming fear into their drive. It belongs to those who realize that adrenaline is not a hobby but a meaningful purpose.
Greatness is 4 the Pros.
Role: ECD
Creative Direction: Priscilla Rangel, Jaime González
Copywriting: Priscilla Rangel, Hugo Hernández
Art Direction: Jaime González, José Carlos Morales.
Direction: Hans Emmanuel @ Madrefoca
Frontier Pro4X launching campaign. Mexico, 2020.